Provided by Persuasion through Narrative

Learn to persuade through narrative subconsciously and effortlessly by simply telling a story.

“People will forget what you said,

People will forget what you did,

But people will never forget how you made them feel.”

Maya Angelou

In today’s fast-paced world, it’s a challenge to quickly and concisely express who you are, what you stand for, and what makes you distinct. What is your story? Clearly communicating a compelling narrative that moves people to action is an essential tool to master.

With Persuasion through Narrative learn how to unleash the irresistible power of storytelling and discover how you can

  • Effectively communicate events from the past
  • Make your audience remember the facts YOU want them to remember
  • Help the audience easily recall facts
  • Build relationships, earn trust and empower selected individuals
  • Convey your honesty and passion
  • Control the delivery of the content and prioritize its importance
  • Create a memorable structure and theme
  • Sustain the attention of your audience
  • Master physical skills, including connecting through your eyes, mirroring, raising or lowering status, illustrating with movement, voice impact through volume, rate, pitch, tone and inflection.

“Lawyers must be storytellers. That is what the art of advocacy comes down to. The telling of the true story of one’s case.”

Gerry Spence

With Persuasion through Narrative learn why stories are such an important weapon in your arsenal.  Acquire the skills to develop a story and incorporate it into your business practices.

At Persuasion through Narrative we simplify the process by returning to the core of what you know best and are most comfortable with: your own stories.

Together we relax, laugh and learn while exploring your personal narrative. The valuable lessons learned become second nature and are subconsciously weaved into all facets of your work.

These skills enhance:
  • New business generation
  • Client retention
  • Employee engagement
  • Succession planning

Storytelling is at the heart of our shared human experience.  Let Persuasion through Narrative help you maximize this amazingly powerful tool.

Matthew Taylor has been speaking and teaching effective storytelling for more than 10 years and has gained a strong reputation especially within the legal profession,  educational institutions, and with entrepreneurs. Learn the skills that bring your communications to life.